On September 6, the Internationale Funkausstellung Berlin (IFA) opened in Berlin, Germany. This year's IFA marks a significant milestone—its 100th anniversary. Over the past century, IFA has evolved from a radio exhibition to a global showcase for cutting-edge technologies such as smart homes and artificial intelligence, bearing witness to every major shift in the consumer electronics industry.

"Going global" has become a central business strategy for Chinese companies this year. From light industrial products and everyday items to household appliances, mobile phones, automobiles, and robots, Chinese brands are making significant strides in global markets. Whether in well-established markets like Europe, North America, and ASEAN, or emerging ones such as Russia and Mexico, Chinese brands are increasingly becoming mainstream on the global stage.

This year's IFA exhibition has drawn over 1,800 exhibitors from 139 countries and regions. Among them is ECOVACS, a leading Chinese brand in cleaning robots that has been participating in IFA since 2012. Alongside prominent industry players like TCL and HONOR, ECOVACS has showcased its latest and most innovative technologies with confidence. The centennial IFA exhibition, in this context, stands as a testament to the rise of Chinese innovation and technology.

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